Simple and Specific: The Key to Understanding in Your Writing
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language
Annual and sustainability reports are often the most comprehensive documents that target audiences get …
In the era of online marketing and social media, brochures tend to slip under the radar. Yet, when you think about it,
Writing organizational newsletters and magazines can go a long way to highlight and promote new…
Having an effective, interactive website is a must for any organization. Since people tend to skim online, the key to good web content…
People are busy and have a lot to think and worry about. So when business leaders and subject-matter experts…
Policy and white papers can be a great way to stand out as an expert in your field. But serious and complex…
Good writing, clear messaging and useful information take thought and are critically important for any…
Companies must communicate with employees regularly to make sure the entire team is on board…
Companies, non-profit organizations and subject-matter experts want to publish books to commemorate an historic milestone, …
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language
Ernest Hemingway famously said, “The first draft of anything is shit.” Tough language, but he was right. The goal of a first draft isn’t to
Which one of these anecdotes is more memorable1? 1. Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has