Working backwards How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh?? What is this about? Read More
Lincoln: A Master at Making Ideas “Sticky” A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six Read More
Assume People Don’t Read or Listen As a writer, I came to the conclusion a long time ago that it was in my best interest to assume that most people don’t Read More
The clocks were striking thirteen When I’m browsing for a book to read, I always check out the first couple of lines. If they grab me, I’m more than half Read More
Knowing When to Quit I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and Read More
Where Are the Humans? The Language of Economic Insecurity Many people compare and contrast the Great Depression with our current economic troubles, to gain some perspective and perhaps find solutions from past experience. But Read More
Selling Through Storytelling and The 4th Earl of Sandwich The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the Read More
Sometimes It Just Takes Time Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture. The Read More
Word Inflation: Amazing, epic, disruptive innovation I’m mixing metaphors, but many communicators in the U.S. (Sorry, I don’t get to read Der Spiegel or Paris Match), are getting out of hand Read More