Working backwards
How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh?? What is this about?
How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh?? What is this about?
A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six
As a writer, I came to the conclusion a long time ago that it was in my best interest to assume that most people don’t
When I’m browsing for a book to read, I always check out the first couple of lines. If they grab me, I’m more than half
I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and
Many people compare and contrast the Great Depression with our current economic troubles, to gain some perspective and perhaps find solutions from past experience. But
The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the
Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture. The
I’m mixing metaphors, but many communicators in the U.S. (Sorry, I don’t get to read Der Spiegel or Paris Match), are getting out of hand