Becoming a writer… because your boss says you have to
My friend Gil has a problem that appears to be typical for these economic hard times. No he didn’t get laid off, but he had
My friend Gil has a problem that appears to be typical for these economic hard times. No he didn’t get laid off, but he had
The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The
In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While
You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition
tem: A brilliant process engineer at a major chemical company is trying to tell representatives from a personal care products giant about the cost-savings and performance
And in only 7 tips, not 10! Helping people solve problems, answer questions and make informed decisions is key to your success. But you have
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language
I’m often asked to write about subjects I know very little about. But with my experience, this ignorance can be a blessing in disguise. Why
The dictionary defines “authentic” as “not false or copied; genuine; real.” Pretty straight forward. So why are so many people, companies, and brands struggling to