Keeping it real: Writing that’s trustworthy and credible

And in only 7 tips, not 10! Helping people solve problems, answer questions and make informed decisions is key to your success. But you have to be real, or they won’t buy it. Here are seven easy tips to make sure you’re communicating authentically, whether you’re marketing a product or sending an informative email. Know […]

Simple and Specific: The Key to Understanding in Your Writing

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples: • Memorable: “The man proceeded down the street.” “The tall man […]

The Potency of Words. Size Matters.

Did you ever notice that the most famous quotations use only small words? “Life, liberty and the pursuit of happiness.” “A house divided against itself cannot stand.” “A government of the people, by the people, and for the people.” “The only thing we have to fear is fear itself.” “Ask not what your country can […]


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