Sometimes It Just Takes Time
Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture. The Greek philosopher Socrates was charged with “corrupting youth,” and he was sentenced to death by hemlock. But today he’s regarded as one of the giants in Western philosophy and a […]
Get ’Em On Your Side: Framing Part Deux
A couple of blogs ago, I wrote about the importance of “framing” your writing, so readers or listeners can connect emotionally with your ideas through shared values. The marketers of processed food and beverages, as well as alcohol and tobacco, have understood the framing challenge very well. Minimizing the health threats of their products, they […]