Getting your team to be better writers. It’s essential.

tem: A brilliant process engineer at a major chemical company is trying to tell representatives from a personal care products giant about the cost-savings and performance benefits of a new hair-care ingredient. But she’s getting tangled up in minutiae and arcane data; she’s lost them before she even gets to the good stuff. Item: The fundraising team […]

Keeping it real: Writing that’s trustworthy and credible

And in only 7 tips, not 10! Helping people solve problems, answer questions and make informed decisions is key to your success. But you have to be real, or they won’t buy it. Here are seven easy tips to make sure you’re communicating authentically, whether you’re marketing a product or sending an informative email. Know […]

The Potency of Words. Size Matters.

Did you ever notice that the most famous quotations use only small words? “Life, liberty and the pursuit of happiness.” “A house divided against itself cannot stand.” “A government of the people, by the people, and for the people.” “The only thing we have to fear is fear itself.” “Ask not what your country can […]


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