Lincoln: A Master at Making Ideas “Sticky”
A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six characteristics that make ideas memorable (“sticky”). To be sticky, they say, ideas have to be: • Simple • Unexpected • Concrete • Credible • Emotional • And tell a story […]
Frank Bruni Asks a Good Question
I’ve been thinking about writing a column on this subject for a long time. Then I saw that Frank Bruni of the Times beat me to it, and did so beautifully. I couldn’t have said it better myself, so I won’t try. “What Happened to Who?” by Frank Bruni “I first noticed it during the […]
How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have
You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter. Now that we’re into the new year, how do you find a good writer who can consistently provide the goods? It’s important to know the specific skills […]