Selling Through Storytelling and The 4th Earl of Sandwich

The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the same time, and that tied up his hands and involved utensils. So, in 1748, he came up with a solution: he put beef between slices of toast, so he could […]

Sometimes It Just Takes Time

Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture. The Greek philosopher Socrates was charged with “corrupting youth,” and he was sentenced to death by hemlock. But today he’s regarded as one of the giants in Western philosophy and a […]

The Obfuscating (Incomprehensible) Language of Finance

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s […]

What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

Keeping it real: Writing that’s trustworthy and credible

And in only 7 tips, not 10! Helping people solve problems, answer questions and make informed decisions is key to your success. But you have to be real, or they won’t buy it. Here are seven easy tips to make sure you’re communicating authentically, whether you’re marketing a product or sending an informative email. Know […]

The Potency of Words. Size Matters.

Did you ever notice that the most famous quotations use only small words? “Life, liberty and the pursuit of happiness.” “A house divided against itself cannot stand.” “A government of the people, by the people, and for the people.” “The only thing we have to fear is fear itself.” “Ask not what your country can […]

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